Thursday, November 18, 2010

GreenBkk Auto | Nissan Ellure Concept: The ‘Sedan Reimagined’

Nissan Ellure Concept: The ‘Sedan Reimagined’

Credit: The New York Times (www.nytimes.com)

By TORI TELLEM

Jerry Garrett for The New York Times
Shiro Nakamura, Nissan’s chief creative officer, says the Nissan Ellure is powered by a “next-generation hybrid powertrain.”

Introduced on Wednesday: Nissan Ellure Concept

What is it? The “sedan reimagined,” according to Nissan’s chief creative officer, Shiro Nakamura. With so many sedans unveiled at the Los Angeles auto show, it felt more like a re-enactment.

What makes it tick? The front-drive concept has a supercharged 2.5-liter 4-cylinder and a 25 kW electric motor, described as “a next-generation hybrid powertrain.” Which means it’s still sort of waiting to be invented.

Jerry Garrett for The New York Times
The interior of the Ellure.

How much, how soon? Don’t hold your breath for this as a future production model. It’s only to serve as a reminder that Nissan wants to stay active in the sedan segment. A Post-It note might have been easier. Cheaper, certainly.

How’s it look? With Mr. Nakamura’s many references to “it changes its mood” and “emotion” as he described the car, we weren’t entirely sure whether the Ellure was a car or an ex-spouse.

Credit: The New York Times (www.nytimes.com)


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