SEMA Show 2010: Hot Rod Alley
At SEMA Show 2010, 14,879 buyers went into the Las Vegas Convention Center to see the latest innovations in the hot-rod market visiting the Hot Rod Alley. The SEMA Show Hot Rod Alley enjoys a similar feeling as buyers, media and other attendees visit the over 200 booths with more than70 exhibitors registering 90 products in the New Products Showcase.
People scanned products from Hot Rod Alley section 2,955 times during the SEMA Show. Then the judges presented the elite New Products Showcase trophies to five exhibitors from Hot Rod Alley: Flaming River Industries, MasterShift, RideTech, Coker Tire and Dakota Digital.
Hot Rod Alley – Street rod/hot rod custom and specialty parts, tires and accessories, including bodies, chassis parts, gauges, aluminum radiators, alternators, catalytic converters, disc brakes, electrical systems and components, exhaust systems, sheet metal, shocks, valve covers and wiring kits.
Hot Rods are typically defined as highly modified vehicles used for street travel and show competitions based on body types originally manufactured from 1920 to 1940. Hot Rod Alley may be the most creative and artistic section of the SEMA Show 2010 and is all about modification and customization.
HRIA, The Hot Rod Industry Alliance (formerly SRMA, The Street Rod Marketing Alliance) is dedicated to addressing the challenges facing their segment of the automotive aftermarket and to preserving and promoting the hot rod industry. HRIA’s primary objectives are to ensure the future prosperity of the hot rod industry and to advance and promote awareness of the hobby. The Hot Rod market includes all products and services used in the construction, maintenance and operation of hot rods and customs. This includes: custom and specialty parts, tires and accessories for hot rods such as: bodies, chassis parts, gauges, aluminum radiators, wiring kits and more. Customs are vehicles from 1949 through the late 1960s which have been modified for the same purposes. Legendary hot rod builders will have their work represented in this section as featured vehicles and new products suited to this important niche will be present throughout the exhibit.
The Hot Rod section of the SEMA Show 2010 will provide today’s business leaders and employees with the same education and training opportunities in the automotive aftermarket industry that SEMA provides throughout the year. These educational tools include: technical seminars, workshops, certification programs and hands-on demonstrations.
Credit: Car-Addicts
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