Monday, April 11, 2011

GreenBkk.com Aviation | THAI executives told to uphold group goals

THAI executives told to uphold group goals

Seven sign pledge to cooperate better

Published: 11/04/2011 at 12:00 AM

Thai Airways International's chief executive has made his seven lieutenants commit to cooperation and productivity in a move intended to change its working culture and mindset.

The top executives reporting to president Piyasvasti Amranand were made to sign a memorandum on ''performance management'' that obliges them to deliver work plans within their respective units that will support the operations of others.

The seven executive vice-presidents are Kaweepan Raungpaka (in charge of finance and accounting), Montree Jumrieng (technical), Chokchai Panyayong (strategy and business development), Asdavut Watanangura (operations), Sathok Varasarin (human resources), Teerapol Chotichanapibal (products and customer services) and Niruj Maneepun (corporate secretariat).

The memo is meant to weed out the ''divide-and-conquer'' attitude among some operational chiefs by making them accountable for the common objective of bettering the airline, said an insider who is familiar with the subject.

''It attempts to create a spider web whereby all departments need to achieve not only their individual objectives but also group goals,'' he explained.

They are also committed to delivering specific work results within a set timeframe and scope, lest it hinder the achievements of other departments, he said.

The so-called performance management adopted by THAI has been applied by other major global corporations.

These executives are expected to work more closely with their peers, putting personal differences aside.

Mr Piyasvasti earlier made his subordinates accountable by subjecting them to key performance indicators, initially imposed only on him.

Lower managerial levels will soon be subject to performance management in an effort to foster efficiency and cooperation.

So far, the executive vice-presidents have not shown any resistance to the commitment, said the insider.

The change is part of a reorganisation that includes strategies that stretch as far as the next 50 years.

Credit: Bangkok Post (www.bangkokpost.com)

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