Allianz to support FIA’s Decade of Action for Road Safety
Formula One Global Partner Allianz will cooperate with the Road Safety Fund led by the FIA Foundation to support the ‘Decade of Action for Road Safety 2011-2020’. Starting in May 2011 both partners hope the collaboration will significantly raise public awareness about road safety issues and aim to support new road safety legislation in a joint effort.
At the Michelin Challenge Bibendum conference in Berlin on Friday, Christian Deuringer (Head of Global Brand management at Allianz SE), Michelle Yeoh (Global Road Safety Ambassador) and David Ward (Director General of the FIA Foundation and joint Chairman of the Road Safety Fund) announced the agreement.
The United Nations’ 'Decade of Action for Road Safety 2011-2020' has been established by the UN General Assembly and aims to save five million lives worldwide by 2020 through improved road injury prevention, particularly in low and middle income countries which account for 90 percent of global road death and injury.
“As the world’s leading car insurer, we feel a clear responsibility to communicate the importance of risk management and driver safety to a worldwide audience that is fascinated with automotive technology and interested in driving skills,” says Christian Deuringer. “In our cooperation with the Road Safety Fund, we envision a great occasion to demonstrate how safety issues translate from the race track to public roads.”
David Ward added: “With its commitment to increasing safety and its supplementing competencies in the field of road safety, Allianz is a perfect partner for the recently established Road Safety Fund and the Decade of Action for Road Safety. Allianz’ global reach will spread the word about our joint initiative. Together, we hope to save millions of lives.”
An estimated 1.3 million people each year are killed in road accidents and 50 million more are injured. Children are amongst the most vulnerable, with 1,000 young people killed every day. Unless immediate and effective action is taken, road traffic injuries are predicted to become the fifth leading cause of death worldwide, resulting in an estimated 2.4 million deaths each year.
The Road Safety Fund, a global fund for road injury prevention, has been established by the World Health Organization and the FIA Foundation. It has been created to support the implementation of the United Nations' 'Decade of Action for Road Safety 2011-2020' by raising financial support from corporations, the international donor community and the general public.
“Allianz Center for Technology (AZT Automotive) has been dedicated to improving vehicle safety already since the 1971,” concluded Christoph Lauterwasser, Managing Director of the Allianz Center for Technology. “We helped to develop the seatbelt - and pushed to make it compulsory in Germany. But there is always more that can be done and together with the Road Safety Fund, we look forward to a fruitful collaboration.”
Allianz will support the ‘Decade of Action for Road Safety 2011-2020’ through cooperation in their safety-related campaigns on and offline. Under the corporate mission ‘Drive Safely’ Allianz are looking forward to working on various activities to promote the Decade going forward.
Through the www.drivesafely.allianz.com website, Allianz enables fans and the public to follow the Formula One season from the angle of safety and to gain insights into road safety in general.
Credit: Formula One Administration Ltd (www.formula1.com)
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