DHL the official title sponsor of 2011 Turkish race
DHL, the world’s leading logistics company and Official Logistics Partner of Formula 1™, has been officially announced as the title sponsor of this weekend’s Istanbul race, which is now referred to as the 2011 FORMULA 1 DHL TURKISH GRAND PRIX. Ken Allen, DHL Express CEO, will present the trophy to the winning constructor on Sunday.
“DHL, Official Logistics Partner of Formula 1™, is the international specialist responsible for delivering Formula 1™ on to the starting grids around the world and we have a long-standing, successful partnership,” commented Allen. “We wanted to underline this by branding one of the races with DHL’s name.”
Bernie Ecclestone, Formula One Group CEO, said: “We are delighted to have DHL as the title sponsor of our race in Turkey.”
With its global customs clearance expertise, DHL simplifies the logistics of Formula 1™ by ensuring fast-lane importation of racing cars as well as their replacement parts - engines, tyres and spares. DHL also handles fuel requirements and additional freight, such as TV equipment, VIP tents, computer equipment and laptops, as well as radio sets and headphones for communication purposes. The deliveries also include furnishings for the Formula One Paddock Club™, which is the exclusive VIP hospitality for Formula 1™.
For the 2011 FORMULA 1 DHL TURKISH GRAND PRIX, DHL teams are working behind the scenes to help ensure that this global event runs as smoothly as possible. DHL also has a 24-hour service point at the racetrack. The on-site team offers round-the-clock service for urgent shipments, customs clearance as well as shipments of hazardous goods and temperature controlled items. The teams can utilize DHL’s vast global network to pick up and deliver at any race circuit in the world.
DHL and Formula 1™ teams have many characteristics in common, such as speed, teamwork and delivering excellence. In working with Formula 1™, DHL, as the unique specialist for international shipments, highlights these operational qualities. Moreover, by becoming the Official Logistics Partner of Formula 1™ DHL underlines its commitment to offer solutions for complex logistics tasks in any industry sector.
Credit: Formula One Administration Ltd (www.formula1.com)
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