Santander extend partnership with McLaren
Spanish banking giants Santander are extending their sponsorship of the McLaren team. Santander will continue to use Lewis Hamilton’s and Jenson Button’s images in their advertising and in their branches, and the Santander brand will continue to appear on the drivers’ overalls and helmets.
“It’s exciting to be able to continue working with Lewis and Jenson; they have been very popular figures with both staff and consumers,” commented Ana Botin, CEO of Santander UK plc. “The relationship that we have built, initially with the Vodafone McLaren Mercedes team, and now its drivers, has been integral to creating and building the Santander brand in the UK.
“Without it, we would have not been able to rebrand to Santander in 2010. The partnership has helped us launch the Santander brand in the UK - and will contribute greatly in helping us meet our goal of being the UK’s best commercial bank.”
McLaren team principal, Martin Whitmarsh, added: “Santander has been a Vodafone McLaren Mercedes Partner since 2007 and we are delighted to be working together in building a successful future for both brands. The support of our Partners is a critical element of our success. We are looking forward to a winning season for 2011.”
McLaren will launch their 2011 car, the MP4-26, in Berlin, Germany, on Friday.
Credit: Formula One Administration Ltd (www.formula1.com)
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