AMAZING THAILAND GRAND SALE 2011 TO BE BIGGER AND BETTER
Bangkok, February 15, 2011 — More than 10,000 shops, department stores, spas, airlines, hotels, and hospitals are to participate in the biggest-ever Grand Sale shopping extravaganza to be held in Thailand’s key tourism destination cities between 15 June to 15 August 2011.
The annual Amazing Thailand Grand Sale is being organised by the Tourism Authority of Thailand (TAT) together with VISA International. It will be held in Bangkok, Chiang Mai, Pattaya, Hua Hin, Samui, Hat Yai, and Phuket.
This year, along with the brand-name products which are popular purchase items, special attention is being paid to promote the sale of locally-made products; such as, handicrafts, apparel, decorations, and home-use products made under the umbrella of the One Tambon One Product (OTOP) scheme.
The OTOP scheme allows villages all over Thailand to specialise in making local products with the Royal Thai Government providing support for marketing, distribution and sales. The scheme contributes significantly towards job creation, and poverty alleviation in the provinces.
Popular retail and wholesale markets where OTOP and locally-made products are available include Chatuchak Market, J.J. Mall, MBK, Platinum, and others.
TAT Governor Suraphon Svetasreni said, “Thai products are gaining a worldwide reputation for their creativity and design. They are our unique selling proposition and allow greater retention of foreign exchange. Of course, we are happy to see brand-name products proving popular among visitors, but it’s the locally-made products which contribute most to economic and social development policies.”
Also participating in the Grand Sale extravaganza this year are the King Power duty-free outlets, jewellery and accessories, golf courses, restaurants, and online travel agents. Local shopping streets will be organised in all the participating cities.
As is normal every year, shoppers will also get shopping discounts of up to 80 per cent on a broad range of products and services and up to 20 per cent off on food and beverage. They will have chance to win lucky-draw prizes and also avail of a month-long opportunity to become better acquainted with the Thai culture and lifestyles.
Those who book their travel plans in advance with participating tour operators and airlines in their respective countries will get additional benefits; such as, special discount card from leading retail outlets, discounted travel insurance, and Fast Track coupons to cut waiting times at airport immigration channels.
Mr Suraphon said, “Thailand is a shopping paradise for worldwide visitors, thanks to our value-for-money factor and extensive diversity of products and services. The Grand Sale is now in its 14th year and goes from strength to strength thanks to the cooperation of all the participating companies, organisations, and the support of our primary partner, VISA International.”
For further details and a full list of all the participants and their various special offers and rewards, please click www.tourismthailand.org/thailandgrandsale
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2253 7419
E-mail: prdiv3@tat.or.th
Web site: www.tatnews.org
Credit: TAT News (www.tatnews.org)
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