Red Bull and America
by joesaward
The news that Red Bull is going to pull out of NASCAR and leave its team to find other partners has led to the suggestion that the Austrian drinks company will probably be spending its US motorsport budget on something else – and the suggestion is that this will be as the title sponsor of the United States Grand Prix at the Circuit of the Americas in Austin. The team was costing Red Bull around $35-40 million a year and this would easily cover a naming deal for the US race. The company has never been into trackside signage but such a deal would no doubt include other promotional opportunities. Red Bull is the sponsor of the US Grand Prix and the Indianapolis GP in the MotoGP world and one can imagine that the logic is the same. The company currently sells 4.1 billion cans of drink each year, with the US market soaking up around a quarter of that production.
Credit: JJOE (joesaward.wordpress.com)
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