07/09/2011
Auden McKenzie, a pharmaceutical group which owns and operates different three companies, has signed a partnership with Lotus Renault GP until the end of the 2011 Formula 1 season. The Auden McKenzie brand name will feature prominently on the keel of both R31 car liveries from this weekend in Monza, in addition to both Lotus Renault GP physios’ shirts.
Auden McKenzie CEO, Amit Patel:
“At Auden McKenzie, we are fully aware of the power of promoting a brand by sports. For the first time we are partnering with a Formula 1 team, and we are very pleased to be offering our support to Lotus Renault GP’s ambition to return to the very top of the sport. For the brand, being associated with a high level team in such a global sport is of great importance to us, and we are confident that the collaboration will be a prosperous one. We are very pleased to be onboard, and look forward to successful times both on and off the track in the coming months”.
About Auden McKenzie Group
The Auden McKenzie Group was founded by Amit Patel at the age of 24 after indentifying various gaps in the UK market for the supply in specialised injectable products.
In 2001, with a starting capital of £150,000, the company was launched with a small pharmaceutical manufacturing unit employing 3 people and marketing only one injectable product.
Today the group consists of three companies, employing over 70 people through which the Pharmaceutical Division holds over 60 Product Licences in the UK, 8 Licenses in European countries and has recently been granted its first authorisation in the United States. Auden Mckenzie products are marketed in over 30 countries internationally and are present in all hospitals, pharmacies and wholesalers in the UK.
Credit: Lotus Renault GP (www.lotusrenaultgp.com)
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