by www.redbullracing.com, Nov 9, 2011
Red Bull Racing has secured two new Team Partnerships for the upcoming Abu Dhabi grand prix. One is with French newspaper, L’Equipe and one is with du, the provider of the fastest nationwide real mobile broadband network in the UAE.
L'Equipe and du branding will feature on both RB7s and on Mark and Sebastian's driver overalls this weekend.
François Morinière, General Manager from L’Equipe said: “L’Equipe is very proud to enter into partnership with Red Bull, ahead of the launch of the Red Bulletin in France. Red Bull has become a major player in the world of sport, bringing innovative and breakthrough approach to competition – this is well demonstrated by Red Bull Racing and their success in Formula One. Our leadership in print and digital media in France reflects this and the brands are complimentary with L’Equipe and Red Bull sharing passion for sport.”
Farid Faraidooni, Chief Commercial Officer for Du, said: “As the provider of the fastest nationwide real broadband network, we are proud to once more be the official partner of Red Bull Racing. It’s a very fitting relationship – our synergistic beliefs bring the fastest sport in the world to our customers, who already enjoy the UAE’s fastest nationwide real mobile broadband network. We constantly strive to bring the best of the best to our customers, and so we are offering them even more reasons to be excited this month, with several competitions that will be held adjacently to the 2011 Formula One Etihad Airways Abu Dhabi Grand Prix. We wish Red Bull Racing the best of success for the upcoming race.”
To celebrate the partnership, du has also launched a range of competitions, with prizes including a trip to Brazil and a Formula One driver meet and greet. More information on these celebratory quizzes can be found here and here.
Credit: Red Bull Racing Formula one Team (www.redbullracing.com)
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