Activision says Black Ops first-day sales a record
Activision Blizzard Inc said Thursday it sold about 5.6 million copies of "Call of Duty: Black Ops" for $360 million on its first day, setting a new record for the video game industry.
"Black Ops" is a gritty military-themed shooter game that is the seventh installment of the popular "Call of Duty" franchise. The game went on sale on Tuesday in the U.S. and Britain in one the most highly anticipated game debuts of the year.
Last year, one-day global sales of the last version of the game, "Modern Warfare 2," were 4.7 million units in the United States and the United Kingdom.
Last week, Activision Blizzard had said after its earnings release that it did not expect "Call of Duty: Black Ops," to outperform last year's "Call of Duty: Modern Warfare 2."
Activision will also release "World of Warcraft: Cataclysm" in December, the latest update to the multiplayer online game that boasts 12 million subscribers.
Shares traded 0.8 percent lower at $11.73 in morning trade on the Nasdaq.
(Reporting by Liana B. Baker, editing by Gerald E. McCormick)
Credit: Reuters
Activision Blizzard Inc said Thursday it sold about 5.6 million copies of "Call of Duty: Black Ops" for $360 million on its first day, setting a new record for the video game industry.
"Black Ops" is a gritty military-themed shooter game that is the seventh installment of the popular "Call of Duty" franchise. The game went on sale on Tuesday in the U.S. and Britain in one the most highly anticipated game debuts of the year.
Last year, one-day global sales of the last version of the game, "Modern Warfare 2," were 4.7 million units in the United States and the United Kingdom.
Last week, Activision Blizzard had said after its earnings release that it did not expect "Call of Duty: Black Ops," to outperform last year's "Call of Duty: Modern Warfare 2."
Activision will also release "World of Warcraft: Cataclysm" in December, the latest update to the multiplayer online game that boasts 12 million subscribers.
Shares traded 0.8 percent lower at $11.73 in morning trade on the Nasdaq.
(Reporting by Liana B. Baker, editing by Gerald E. McCormick)
Credit: Reuters
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