Get your 15 seconds of fame with Viddy, an Instagram for video
By Brenna Ehrlich, Mashable
May 10, 2011 8:11 a.m. EDT | Filed under: Web
Viddy is a video-sharing app founded by JJ Aguhob and Brett O'Brien.
(Mashable) -- Ever snapped a pic with Instagram and wished that the '70s-esque world on your screen had a little more motion? Well, as the cliche goes, there's an iPhone app for that: Viddy.
Back in January, our own Christina Warren discussed how apps like Instagram and PicPlz exploded in 2010. "I expect mobile video to get bigger and better in 2011," she predicted.
We've already seen the arrival of SocialCam, a video-sharing app from the guys at Justin.tv -- and we expect to see a strong showing from Viddy, which lets you share 15-second slices of your life.
Founded by JJ Aguhob and Brett O'Brien, Viddy has garnered $1.6 million in funding from Battery Ventures, Bessemer Ventures and Qualcomm. Angel investors included some early team members from YouTube.
If you can use Instagram, Viddy should be a snap to navigate. Simply create an account, connect with friends via Twitter, Facebook and your phone's address book, and start shooting. Click the "Share" button in the middle of the navigation panel to pull up a video from your gallery or to shoot a new one. Trim the clip as you see fit using a film strip timeline at the top of the screen (as in iMovie).
After you finish trimming, you can apply effects using what the Viddy team calls "production packages." These are like Instagram's color treatment filters, except with music and transitions. You can choose how much the film is treated by using a slide bar.
After choosing your package, you can add a title, location and tags, and share the video on Facebook, Twitter and YouTube. Foursquare and Tumblr functionality is coming soon.
As in Instagram, users also have a feed of other users' activities, the ability to comment on and like posts, and an option to see what videos are trending or popular.
According to Brett O'Brien, the app has seen a lot of activity in the month it's been available -- close to 200,000 downloads. "It's a great way for people who enjoy lifecasting to express themselves through video," he says.
O'Brien also tells us that more production packs will be available soon, and that an iPad app that will include even deeper editing abilities is in the works . (Android, Blackberry, etc are also on the way.)
Of course, Viddy isn't the only mobile app with quirky video editing capabilities -- check out CameraFX for Video and 8mm Vintage Camera -- but it is unique in that it really focuses on social sharing in a way that goes beyond the limited editing abilities of apps like Path and Color.
We could really see apps like this taking off -- especially given the number of brands that have embraced Instagram already.
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