Bangkok, May 27, 2011 — Following the launch of the “Most Amazing Show On Earth” campaign, the Tourism Authority of Thailand (TAT) now introduces “Hearing The Sunshine By Amazing Thailand”, a film about journeying through Thailand based on the collective experiences of real travellers.
In the recruitment phase, the TAT sent out an open call for submissions from anyone who had visited Thailand to upload their “most amazing moments in Thailand” with others via social media.
Now the second phase, “Hearing The Sunshine By Amazing Thailand” centres around two travellers, a sound artist and a photographer, each of whom have their own unique ways of interacting with and interpreting the world around them. The film follows each of them on their separate journeys through Thailand to their intersections featuring different regions and provinces in the country, which allow them to share amazing moments together as their relationship develops.
The film notably departs from past communication aimed at an international market and offers a new way to discover the myriad of experiences Thailand can offer in a more emotional and personal way. By having a real story from real visitors, the TAT hopes to be able to give prospective visitors a diverse and realistic portrait of tourism of the whole country through visitors’ eyes rather than an organisation.
The film is set to premiere on 8 June at www.mostamazingshow.com and will be divided into 7 episodes, so viewers from all over the world can tune in for the experience.
In addition to watching the film, viewers will also have an opportunity to interact further with the film by tagging gifts related to each episode at the end of each episode in order to enter a sweepstake for the gift, win it, and have it mailed to the viewer's mailing address. To be eligible, contestants must have visited Thailand prior to entering the contest.
Viewers worldwide can watch Hearing The Sunshine” and experience a beautiful story amidst amazing moments in Thailand from June 8, 2011 onwards at http://www.mostamazingshow.com or http://www.tourismthailand.org/amazingshow.
Contact information:
International Advertising Publicity Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500
Credit: TAT News (www.tatnews.org)
No comments:
Post a Comment