Thursday, December 02, 2010

GreenBkk Formula 1 | Santander to end McLaren sponsorship

Santander to end McLaren sponsorship

Santander will end its four-year sponsorship deal with McLaren Mercedes in 2011, completing a sponsorship transition to Ferrari.

The Spanish banking giant joined McLaren in 2007 to tie-up with Fernando Alonso moving to the British team however, a difficult season for the Spaniard saw him return to Renault, whilst Santander remained with McLaren.

Alonso then moved to Ferrari in a move part-funded by the bank which also saw significant branding on the Italian car as part of a five-year deal.

"We have had a transition with McLaren and who knows if in the future we will keep on having a relationship with them and their drivers," spokesman Juan Manuel Cendoya told the Spanish media.

The deal with McLaren in 2010 was to aid the brand expansion in the UK as the bank rebranded its Abbey National subsidiary.

Credit: The F1 Times (www.thef1times.com)


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