Hispania turn to Hollywood for corporate image
Hispania Racing have turned to a leading Hollywood designer to create a new corporate image for the team.
Daniel Simon, a vehicle concept designer and automotive futurist who shot to prominence as the author of the visionary automotive design book 'Cosmic Motors', has been called upon to create 'a dynamic new corporate image' for the Spanish team.
"Being offered a blank canvas by the Hispania Racing and with it the opportunity to bring to life elements of 'Cosmic Motors', was something I just couldn't pass up," said Simon, who recently worked on the new sci-fi film TRON: Legacy.
"It's going to be an exciting journey as Hispania Racing evolves and grows and I'm looking forward to the challenge of creating a strong visual statement for the team."
Team boss Colin Kolles added: "Recruiting Daniel Simon to be in charge of designing the new corporate image of the team is great news for everyone. Trying to find words to describe him would be simply to understate his achievements on Hollywood blockbusters.
"Hispania Racing is growing step by step, and this improvement is becoming a reality with the signing of exceptional professionals in different areas, as is the case with Daniel.
"F1 has always been on the cutting-edge and leading technology and the latest trends, and Daniel's futuristic ideas will provide the touch of nerve and innovation we all want to see in this sport."
Credit: PlanetF1.com (www.planetf1.com)
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