TAT PRESENTS 10th ANNIVERSARY OF PATTAYA INTERNATIONAL MUSIC FESTIVAL
Bangkok, 7 March 2011 — The Tourism Authority of Thailand (TAT) together with the Ministry of Tourism and Sports has held the Pattaya International Music Festival for 10 years. The event has helped increase Pattaya’s tourism revenue and has gained recognition as an international music festival among tourists and media throughout the world. It is regarded as one of the biggest international beach music festivals in Asia, bringing together a number of famous Asian and Thai artists.
TAT Governor, Mr Suraphon Svetasreni, stated that “The Pattaya International Music Festival is one of TAT’s key tourism marketing programmes designed to stimulate tourism and promote Pattaya’s image as a family beach destination and also as a city of music on the Eastern Seaboard. The event reflects state and private sector cooperation. It also enhances the international visibility of the destination.”
Given the continued success of the event, TAT will hold the biggest ever event in March to celebrate the 10th anniversary of the Pattaya Music Festival, the one music festival in Asia that welcomes and entertains over 400,000 music fans from around the world each year. This highly popular international music festival is regarded as “The Longest Beach Music Festival in Asia”.
The festival will take place on 18-20 March 2011, and performances will take place on four stages in different areas of Pattaya City, Chonburi, starting at 6.00 p.m. and continuing until midnight.
For the past 10 years, TAT, Pattaya City and GMM Grammy Public Company Limited have cooperated to stage this international event. The stages of the Pattaya Music Festival will be a place where Thai and foreign artists come together, entertain audiences, show their musical talents, and promote ecotourism activities.
The Pattaya International Music Festival 2011 will generate public awareness through various media and entertainment channels. An impressive line-up of highly experienced and specialized strategic promotional partners such as, Modern Nine TV, GMM TV, @-Time Media, GMM Broadcasting, Channel [V] Thailand, Sawasdee Station TV Programme, and TVB 8 (Hong Kong) are all extending their full support.
Talking about the layout of the festival, Ms Boosaba Daorueng, CEO of GMM Grammy explained, “There are four concert stages: Galaxy Stage located on Laem Bali Hai, Moon Stage on Pattaya Soi 4, Universal Stage at Central Pattaya and Reggae Stage at South Pattaya.
“We have also invited over one hundred famous Thai and foreign artists to perform in our three-day event. Musical performances will feature different styles of music; such as, Pop, Hip-Hop, R&B, Rock, etc”. Additionally, there will be a number of famous Thai artists who have agreed to participate in the festival; such as, Da Endorphine, Golf-Mike, Potato, Palaphol, Calories Blah Blah, Paradox, Chin Chinawut, Ice Sarunyu, Namcha, Noona Nuengtida, Ge-on, New-Jew, Aof Pongsak, Punch, Sweet Mullet, Ruj The Star, Singto The Star, Pek Palichoke, Blackhead, Bie The Star, Got Chakapun, Tai Oratai, P Sadirt, The Richman Toy, Modern Dog, etc.
Foreign artists who will participate include: A.B.C-Z, Kis-My_ft2, B.I.Shadow and Qestion from Johnny’s Junior from Japan, Derrick Hoh from Singapore, Super Kidz from Indonesia, PAK from Vietnam, Will Ng from Malaysia, Nina from Philippines; Tik Princess from Lao PDR and Rain from Korea.
In order to promote the event, GMM Grammy Public Company Limited is working in cooperation with Modern Nine TV on the live broadcast and will also be producing 30-second TV and radio spots promoting the “Amazing Music, Amazing Pattaya” concept.
GMM is planning to run these advertising spots in all media such as, TV, cable, radio, Internet and other printed media including leaflets, billboards, cut-outs, and other signage promoting the event.
Additionally, GMM Grammy Public Company Limited will also be incorporating media relations strategies such as, press conferences, “Welcome to Thailand” activities in which Thai artists welcome foreign artists who are coming to perform along with other activities such as “Welcome to Bangkok” and “Welcome to Pattaya”. The staging of these activities will help build the country’s image and increase the number of visitors through the various media that will be broadcasted worldwide.
With vast experience in PR and communications, GMM Grammy Public Company Limited in cooperation with its partners, Thai and foreign artists, and crews, is hoping that the Pattaya International Music Festival 2011 will be a huge success and will help boost Thailand’s economy under the “Amazing Thailand Always Amazes You” theme.
Hope to see you at the Pattaya International Music Festival 2011 – The Music Galaxy of Asia.
Please follow further information on the Pattaya International Music Festival 2011 at www.facebook.com/PattayaMusicFestival, and twitter@pattayamusic2011. Through the live broadcast at: “Bang Channel”, “Cable TV” and “C Band Satellite” during 18-20 March 2011.
For further details, please visit www.bangchannel.com, Five Live, Bang Channel, HOT FM 91.5, CHILL 89, Channel [V], Sawasdee Station and Modern Nine TV (18 March 2011) at 00.30 am - 2.30 am or call 1672.
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2253 7419
E-mail: prdiv3@tat.or.th
Web site: www.tatnews.org
Credit: Tourism Authority of Thailand (www.tourismthailand.org)
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