Rally Sweden, which got the world championship off to a thrilling start back in February, has won a prestigious award for marketing excellence.
Based in Karlstad from February 10-13, the snow spectacular was up against more than 100 other companies and organisations for the Guldvargen (The Golden Wolf) Award at a recent ceremony in the country.
The accolade is presented to a company, organisation or person in the county of Varmland who has successfully implemented new ideas, creativity, consistency and resilience in its marketing activities.
Following a discussion process, the Marketing Association of Varmland and a jury consisting of representatives from regional companies selected Rally Sweden as the winner.
“By combining old and new methods, marketing channels and partners, Rally Sweden has managed to create a wide support and impressive attention both nationally and internationally,” the jury’s report stated. “The creative and consistent marketing has contributed to making Rally Sweden the best and most visited event of the rallying circus.”
After accepting the award at the gala event in Karlstad in front of more than 1000 guests, Rally Sweden’s general manager and clerk of the course Bertil Klarin said: “I am overwhelmed, deeply moved and of course very proud.”
Rally Sweden, previously titled the Swedish Rally, was one of the world championship’s founding events back in 1973. It has appeared on the WRC schedule every year since with the exception of 1974, 1990 and 2009.
This year’s event marked the advent of the new World Rally Car technical regulations and was won by Finland’s Mikko Hirvonen in a Ford Fiesta RS WRC. The event also hosted the WRC’s inaugural Power Stage, which was shown live on television and awarded bonus points for the fastest three drivers.
Credit: World Rally Championship (www.wrc.com)
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