07/09/2011
Leading safety razor and personal care product brand Gillette has today concluded a partnership with Lotus Renault GP until the end of the 2011 Formula 1 season. From this weekend at the Autodromo Nazionale Monza, the Gillette logo will be visible on the front wing flaps of the team’s two R31 cars as they take to the grid. The famous brand name will also appear on the side chin area of both drivers’ helmet and on the throat position of the drivers’ overalls.
Gillette MD, José Cirilo:
“We decided to establish a partnership with Lotus Renault GP because it is a traditional, respectable and efficient team, just like Gillette. We seek to give men the best they can get with products that offer precision, so we build our reputation through association with high performance sports and teams, such as Lotus Renault GP.”
About Procter & Gamble
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company’s leadership brands include Pampers ®, Ariel ®, Always ®, Pantene ®, Mach3 ®, Pringles ®,Downy ®, Iams ®, Oral-B ®, Duracell ®, Olay ®, Head & Shoulders ®, Wella ®,Gillette ®, Ace ® and Febreze ®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide.
Credit: Lotus Renault GP (www.lotusrenaultgp.com)
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