29.09.2011
The Sauber F1 Team is pleased to announce Amul as an Official Partner at the inaugural Indian Grand Prix. Amul is Asia’s largest milk brand. Its logos will appear on the rear wing front face and on the drivers’ helmets.
R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation Ltd., welcomes the Sauber F1 Team to the first ever F1 Grand Prix in India: “Amul’s vision for success through teamwork, technology, speed and innovation matches the core values of Formula One. Technology has been the driving force for over six decades at Amul, be it for breed improvement, IT integration at village level for procurement, processing of milk and for development of several products for the first time in the world like milk powder from buffalo milk in 1960’s to probiotic and sugar-free ice creams in recent times. The association with the Sauber F1 Team in the Indian Grand Prix will enhance Amul’s global brand presence and put it on the global map.”
Monisha Kaltenborn, Chief Executive of the Sauber F1 Team, says: “We are proud that we can announce this partnership with Amul, one of India’s leading brands. Amul products are present in practically every household. Having spent my childhood in Dehradun, India, I have fond memories of Amul products.”
Gujarat Cooperative Milk Marketing Federation is India’s largest food products marketing organization. It procures 4 billion litres of milk annually from 3 million milk producers in more than 15,000 villages, and processes and markets its product range comprising butter, cheese, ice cream, fresh milk, yoghurt, milk powders, UHT milk, flavoured milk, ghee, paneer etc in 3,000 cities and towns of India and 40 countries around the world. Its annual sales turnover in 2010-2011 was US$ 2.2 billion.
Media contact Amul:
R S Sodhi, Managing Director, GCMMF Ltd., Andand, Indien, sodhi@amul.coop, Tel. +91 93750 32201; www.amul.com
Credit: Sauber F1 Team (www.sauberf1team.com)
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