Thursday, February 03, 2011

GreenBkk.com Formula 1 | Santander extends McLaren sponsorship for 2011

Santander extends McLaren sponsorship for 2011


Spanish banking giant Santander has extended its sponsorship agreement with the McLaren outfit for the 2011 season.

It was thought the bank would end their deal with the British team after the 2010 campaign when they opted to join Ferrari as a significant sponsor.

However, with the bank rebranding its UK subsidiaries to the Santander brand, it made sense to extend the deal with the all British line-up at McLaren. Their logo's will remain on both Lewis Hamilton and Jenson Button's overalls and helmets.

"We are delighted to sign an extension to our deal with Vodafone McLaren Mercedes," said Ana Botin, Santander UK CEO.

"It is exciting to be able to continue working with Lewis and Jenson. The relationship we have built with the Vodafone McLaren Mercedes team and its drivers has been integral to creating and building the Santander brand in the UK. Without it, we would have not been able to rebrand to Santander last year."

Credit: The F1 Times (www.thef1times.com)

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