TAT to hold Smile@Khao Yai to revive tourism
BANGKOK, 8 February 2011 (NNT) – The Tourism Authority of Thailand (TAT) is planning to organize the Smile@Khao Yai campaign to help stimulate local tourism, which was hard hit by floods last year.
TAT Events Department Director Wiwatchai Boonyapak disclosed that the TAT would join hands with the private sector in launching Smile@Khao Yai during 18-20 February at the Bonanza Khao Yai Resort, Nakhon Ratchasima. The main objective is to promote Khao Yai’s positive image and restore tourists’ confidence after the popular vacation spot was hit by severe flooding in October 2010.
The event will receive a budget worth 10 million THB from the TAT and is expected to see around 20,000-30,000 participants, generating a circulation of 30 million THB. Featured activities will include environmental conservation activities, concerts and sales of local products and food. Hotels and resorts in the area have reportedly been fully booked at the moment.
Mr Wiwatchai added that the TAT had been organizing tourism campaigns in Khao Yai on a regular basis in a bid to attract visitors all year round. Most of the visitors are from Thailand, followed by Singapore, Malaysia and Hong Kong.
News ID: 255402080027
Reporter : Surapan Laotharanarit
News Date : 08 Febuary 2011
Credit: NNT (thainews.prd.go.th)
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