Vodafone VIP will be bringing Formula 1 to the heart of Manchester city centre this August bank holiday, as F1 driver Jenson Button and the Vodafone McLaren Mercedes team stage a three-day celebration of the sport.
From Friday 27th to Monday 29th of August, Vodafone VIP will host the Vodafone McLaren Mercedes Fan Zone in Albert Square, which Vodafone customers and up to 3 of their friends can access. The installation will contain a bespoke Go Kart track, and a number of interactive F1 experiences, including a pit stop challenge, a sit in Vodafone McLaren Mercedes car, an F1 simulator and an exhibition of race suits and helmets. Throughout the weekend there will also be a pit garage on the forecourt of the Hilton Deansgate in which customers can have garage tours.
The highlight of the weekend will be on Monday, when Button will rev up his Vodafone McLaren Mercedes F1 car and drive it through the streets of Manchester, starting in Deansgate. Vodafone customers stand to enjoy the best views of the spectacle from a specially erected grandstand thanks to Vodafone VIP, a reward scheme which offers exclusive gifts and money can’t buy experiences. Button will also be treating one lucky Vodafone customer to a thrilling drive through Manchester city centre in a McLaren MP4-12C, and he will end the day with an on-stage, public Q&A appearance.
This three day celebration is part of Vodafone’s initiative to give more people the chance to experience F1™ first-hand. Previous Vodafone events have taken place in central London and at the McLaren Technology Centre in Surrey, so by staging this in the North West, Vodafone are looking to take the sport to a wider audience and reward as many of their customers as possible.
Jenson Button commented: “Driving a Vodafone McLaren Mercedes car through Manchester is going to be pretty cool. We do a lot of demos round the world where we get to have some fun with the cars and entertain the crowds, so it is great to come home to do one. I’m looking forward to putting on a show, creating some noise, smoke and hopefully entertaining the crowds. There’s also the chance for the spectators to win some great prizes so I hope Manchester and its Vodafone VIP customers are going to be out in force.”
The F1 event in Manchester is just one element of Vodafone VIP, which gives customers access to the best of British festival, fashion and Formula 1 events. Vodafone VIP supplies customers with the hottest tickets and money can’t buy experiences. All Vodafone customers can register for Vodafone VIP by going online.
Event info
Dates: Saturday 27th – Monday 29th August 2011
Times: The Vodafone McLaren Mercedes Fan Zone will be open from 10am - 6pm each day. The car run will take place from 11am on Monday 29th August.
Location: Albert Square, Manchester City Centre
Vodafone VIP
To find out more about Vodafone VIP, visit www.vodafone.co.uk/vip
Credit: McLaren (mclaren.com)
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