A special T-shirt from Jet Set
26.08.2011
Jet Set honours Michael`s 281 races with 281 T-shirts
On 25th August 1991 Michael made his debut as a Formula 1 driver at the Belgian Grand Prix in Spa. Twenty years later on 28th August 2011 Michael celebrates his jubilee on one of his favourite race courses – the very same one in Spa.
Jet Set honours this long lasting sports performance with 281 exclusively designed T-shirts. 281, because that’s the number of Formula 1 races Michael Schumacher will have completed by Sunday, 28th August 2011. On the front of the black T-shirt are seven stars: five red stars representing his World Champion titles won in the Ferrari, and two golden stars representing his success with the Benetton team. The Jet Set logo is in golden writing on the arms. On Saturday Michael will give away the 281 T-shirts to his friends and career companions during a party in the paddock; he will also be wearing one himself during the Belgian race weekend.
The most successful Formula 1 driver of all time has been involved in a cooperation contract with the Jet Set brand since February 2010. Michael is synonymous with speed and a passion for sport. Bring him together with Jet Set and you’ll combine these qualities with luxury and style.
As part of this agreement, Michael wears the brand’s logo on his Mercedes GP Petronas racing overalls. In February 2011, another component of the collaboration was announced: Michael has been playing an active role in helping to design the JET SET RACING collection.
Jet Set
Jet Set was founded in 1969 in St. Moritz, Switzerland. Since 2008 the Gaydoul Group became the majority shareholder. Jet Set has its roots in the world of winter sports, where the label revolutionised ski fashion by uniting aspects such as functionality, glamour, sexiness and style. Jet Set supplies both functional sportswear and clothing for urban dwellers with sporty lifestyles. The range includes fashion for women, men and children. Jet Set products are currently available from around 100 leading retailers around the world. Jet Set also has its own stores in Arosa, Aspen, Davos, St. Moritz, Zurich and Sylt, as well as a fran-chise store in Crans Montana.
Credit: Michael Schumacher (www.michael-schumacher.de)
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