Black and gold livery for Lotus in 2011
In a move that is certain to excite Lotus fans and followers of Formula One racing around the world, Lotus Racing have announced that their cars will run in a black and gold colour scheme from the 2011 championship onwards.
The livery change echoes the evolution of Lotus cars of the past by moving from the iconic green and yellow paint scheme of the first season to the much loved black and gold, which featured on Lotus F1 machinery throughout much of the 1970s and '80s.
“When we first unveiled our 2010 car there was unanimous praise for our decision to bring the historic green and yellow livery back to the modern F1 grid,” said Riad Asmat, Lotus Racing Chief Executive. “I know the return to the track of the legendary black and gold will be met with even more universal support as it strikes such an emotional chord with fans around the world.
“Giving those fans the chance to help us bring it back to the contemporary grid is true to our core belief of putting our supporters right at the heart of Lotus Racing - we can’t wait to show the world what we come up with!”
Although the colour scheme has been settled on, the design of the livery is to be decided by competition. The team’s fans will be able to take part in the process, with the winner expected to attend the first test of 2011 to see their design as the new Lotus takes to the track for the first time.
“We have worked all year to make sure our fans are given unprecedented access to our team,” explained Lotus head of marketing Silvi Schaumloeffel. “We are all very excited about the move to a black and gold paint scheme for next season, and we want our fans to help us design the livery that will be racing around the world next year.
“We will shortly be announcing exactly how the fans can take part in our design process, so keep an eye on our website for more details. The person who designs the livery we finally choose will be joining us at our first test next year to see the car out on track for the very first time, so for Lotus and F1 fans it is the chance of a lifetime to help us take the next step forward in our amazing story in 2011.”
The livery change echoes the evolution of Lotus cars of the past by moving from the iconic green and yellow paint scheme of the first season to the much loved black and gold, which featured on Lotus F1 machinery throughout much of the 1970s and '80s.
“When we first unveiled our 2010 car there was unanimous praise for our decision to bring the historic green and yellow livery back to the modern F1 grid,” said Riad Asmat, Lotus Racing Chief Executive. “I know the return to the track of the legendary black and gold will be met with even more universal support as it strikes such an emotional chord with fans around the world.
“Giving those fans the chance to help us bring it back to the contemporary grid is true to our core belief of putting our supporters right at the heart of Lotus Racing - we can’t wait to show the world what we come up with!”
Although the colour scheme has been settled on, the design of the livery is to be decided by competition. The team’s fans will be able to take part in the process, with the winner expected to attend the first test of 2011 to see their design as the new Lotus takes to the track for the first time.
“We have worked all year to make sure our fans are given unprecedented access to our team,” explained Lotus head of marketing Silvi Schaumloeffel. “We are all very excited about the move to a black and gold paint scheme for next season, and we want our fans to help us design the livery that will be racing around the world next year.
“We will shortly be announcing exactly how the fans can take part in our design process, so keep an eye on our website for more details. The person who designs the livery we finally choose will be joining us at our first test next year to see the car out on track for the very first time, so for Lotus and F1 fans it is the chance of a lifetime to help us take the next step forward in our amazing story in 2011.”
Credit: Formula One Administration Ltd
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