Sauber add Jose Cuervo Tequila as sponsor
Sauber have added yet another Mexican sponsor to their C30 for the 2011 season following the introduction of Telemex and Interproteccion.
Jose Cuervo’s Tequila brand will become the third sponsor from the South American country, its logo’s will be visible on the sidepods and the car’s nose.
Team Principal Peter Sauber believes the signing of Mexican driver, Sergio Perez, is the reason why so many Mexican brands have joined Sauber for the upcoming season.
"We are very pleased to welcome Jose Cuervo as a new partner. To sign Sergio Pérez as the team mate of Kamui Kobayashi has had an impressive and passionate impact on the Mexican market."
Juan Domingo Beckmann, CEO of Jose Cuervo, added: "When we found out a Mexican driver had secured a seat with the Sauber F1 Team it all clicked for Jose Cuervo to support him and the team.
"It is very clear when all the right pieces fall into place things work out naturally. Sergio is a great driver racing for a superb team in the most prestigious of all sports, so why not involve the most distinguished tequila in the world, Jose Cuervo. We are convinced this will be a very successful venture for the company and for Mexico."
Sauber revealed a largely white car in Valencia last year after splitting with BMW. It looks as though we can expect a heavily sponsor adorned livery in 2011.
Credit: The F1 Times (www.thef1times.com)
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